PRINCIPAL — the executive & leadership coach Framer template
The executive-coach template that sells the first conversation. One portrait seen through six staggered panels, a statement that lights up word by word, programme cards that flip, full-screen panels that pin and stack, and a portrait that unmasks to the whole screen — twelve pages, a booking form, and nine CMS collections that edit every page from one place.
What PRINCIPAL is
A dark, cinematic site for coaches whose clients run things, built to sell the first conversation. One portrait seen through six staggered panels opens the page, then every section moves with the scroll — and nine CMS collections edit all twelve pages from one place.
What's inside PRINCIPAL
Signature moments
- The column portrait hero
One portrait through six staggered panels that rise in turn, drift with the cursor and scroll, and light up in colour under the pointer.
- A diagonal wipe between sections
A statement lights up word by word while the section pins, then a dark plane sweeps across on a slope and carries the next title.
- Programme cards that flip
Three cards turn into place as you scroll, then flip over on hover or tap for what is included, the length, the price and the button.
- A portrait that unmasks
An arched window between two huge words opens to a full-screen photograph, then the story and credentials rise over it.
Content & CMS
- Nine CMS collections
Site, programmes, results, testimonials, insights, FAQ, method, audience rows and timeline — edit a row once, every page updates.
- Every programme gets a page
Full-screen programme panels pin and stack on the coaching page, and each one builds its own page with a pinned price card.
- Every article gets a page too
A filterable insights index, then article pages with a reading-progress line, pull quotes and a “read next” card from the collection.
- Results that count with the scroll
Case notes in two uneven columns that travel at different speeds, with every number tied to scroll position instead of a timer.
Craft & care
- Eight colours, one font switch
Eight colour styles repaint every section, and one toggle on the header swaps display, body, mono and accent fonts site-wide.
- A booking form that behaves
Topic and time pills, labels that lift, per-field messages and a thank-you that uses their first name — posts to any form endpoint.
- Phone-first, keyboard-clean
A full-screen menu with a focus trap, a visible focus ring on every control, contrast AA, and layouts measured down to 320 px.
- Legal, 404 and a Start Here page
Privacy and terms fill from your Site row, unknown routes serve a real 404, and a guide page inside the project walks every edit.
Every page, ready to go
12 page types come with the remix, each with its own desktop, tablet and phone layout.
Who PRINCIPAL is built for
A executive & leadership coach website template built for executive coaches, leadership coaches, business coaches, career and transition coaches and any business that sells the way they do.
From remix to live
Pick a licence, pay once, and the remix link lands in your inbox.
Open the Start Here page inside the project: it lists every edit — words, colours, fonts, images, CMS rows — no code.
Add your domain in Site Settings and hit Publish. Email support from the person who built it if you get stuck.
Always included
- A Start Here page inside the project — every edit this template needs, listed
- Edit without code — colours, fonts, text and images from the properties panel and the CMS
- Free lifetime updates
- Email support: solofoundryhq@gmail.com
Pick a licence
Questions, answered
Do I need to know how to code to use PRINCIPAL?
No. PRINCIPAL is a Framer template: every word, colour, font and image is edited on the Framer canvas or in the properties panel and the CMS. A Start Here page inside the project lists every edit a executive & leadership coach site needs.
Do I need a paid Framer plan?
Not to remix and edit — a free Framer account is enough. To publish on your own domain you'll need a Framer site plan, paid to Framer, not to us.
What do I get after paying?
The remix link by email, instantly. One click copies the whole PRINCIPAL project — 12 page types, every section and CMS collection you see on the live preview — into your Framer account. Pro and All-Access orders also receive the SoloFoundry bonus kit.
Can I use PRINCIPAL for client work?
Standard covers one website. Pro and All-Access cover unlimited websites, including client projects. Reselling the template itself isn't allowed.
Is PRINCIPAL responsive?
Yes. PRINCIPAL ships with its own desktop, tablet and phone layouts, a real mobile menu, and it is checked down to 320 px wide before it is listed.
Can I get a refund?
All sales are final, because the full project is delivered the moment you pay. Explore the live preview first, and email solofoundryhq@gmail.com with any question before you buy.
